Allu Arjun's Pushpa 2, scheduled for release on December 5, 2024, is one of Indian cinema's most eagerly awaited films. Made on a massive budget, the film's pre-release business has reached unprecedented figures. To break even, Pushpa 2 needs to gross at least Rs 1000 crore worldwide, a daunting task.
The overseas market rights have been sold for Rs 140 crore, the highest ever for a Telugu film, with the US deal nearing $15 million. This surpasses Allu Arjun's previous US gross for Pushpa, which stood at $6 million. The non-refundable deals add pressure, as failure to meet targets may result in significant losses.
Mythri Movie Makers is planning extensive US promotions, aiming for blockbuster status from the premiere onward. The film's success hinges on its performance in both Telugu and Hindi markets, with the latter needing to cross Rs 500 crore to reach the safe zone. Rashmika Mandanna stars alongside Allu Arjun, with Fahadh Faasil as the main villain and music by DSP.
As trade experts exercise caution, the question remains: can Allu Arjun and his team achieve this monumental target? With the stakes higher than ever, Pushpa 2's success will be closely watched.