NBK109 Faces Revised OTT Deal - Incurring Rs 5 Crore Loss To Producer

Popular Telugu film producer Naga Vamsi, known for his back-to-back hits, recently faced a setback with his upcoming project, NBK109, starring Nandamuri Balakrishna. Despite securing a lucrative OTT deal, Netflix revised its terms, reducing the payment by Rs 5 crore due to the film's delayed release.

NBK109, an action drama directed by Bobby, was initially slated for release during the Dussehra season in 2024. However, missing both Diwali and Christmas release windows, the OTT dynamics changed. Netflix's revised terms reflect the platform's strict policies, offering substantial payments for timely releases. Recent examples include Ravi Teja's Mr. Bachchan and Swag, which streamed on OTT within weeks of their theatrical releases.

Naga Vamsi's decision to delay NBK109's release, despite the financial loss, demonstrates his confidence in the film's box office potential. With Urvashi Rautela as the female lead and Thaman's music, NBK109 is now scheduled for release during the Sankranthi festival in January 2025. This setback follows the success of Naga Vamsi's recent film, Lucky Baskhar, starring Dulquer Salmaan.

As OTT platforms continue to influence release dates, producers like Naga Vamsi must navigate these changing dynamics. Despite the Rs 5 crore loss, NBK109's impending release is highly anticipated, with fans eager to see Nandamuri Balakrishna's performance.