Arjun Kapoor and Bhumi Pednekar's Bollywood thriller, "The Lady Killer," has surprisingly gained traction on YouTube after its dismal box office performance. Initially deemed one of Indian cinema's biggest flops, with a 99.99% loss on its ₹45cr budget, the film has now racked up over 2.5 million views since its free release on YouTube in September 2024.
Directed by Ajay Bahl, "The Lady Killer" faced rejection from OTT platforms due to poor box office performance and negative reviews. However, its YouTube release has garnered praise from viewers, who have lauded the film's quality and the lead actors' performances. Many have defended the film against initial criticism, with one viewer stating, "This movie was way better than most Bollywood mainstream movies."
The film's unexpected success on YouTube has also sparked discussions about the role of marketing in its initial failure. Viewers have pointed out that poor marketing strategies, including late trailer release and inadequate promotion, may have contributed to its box office flop. Despite this, "The Lady Killer" has found new life online, proving that sometimes, second chances can lead to surprising triumphs.
As "The Lady Killer" continues to gain views on YouTube, its journey serves as a reminder that success in the entertainment industry can be unpredictable. With its newfound popularity, the film has redeemed itself, and its cast and crew can take heart in knowing their work has resonated with audiences.