Sudheer Varma On Pan India Phenomenon

Sudheer Varma on pan India craze.Sudheer Varma on "Appudo Ippudo Eppudo": A Telugu Thriller, No Pan-India Plans, and a Focus on Nikhil's Strengths.

Director Sudheer Varma, known for his thrillers Swamy Ra Ra and Keshava, is back with another suspenseful project, Appudo Ippudo Eppudo, starring Nikhil Siddharth. The film, shot in picturesque London, is a testament to the director's commitment to crafting compelling narratives.

In an interview with Deccan Chronicle, Sudheer Varma discusses his creative process, his relationship with Nikhil, and the decision to keep the film a Telugu-focused release.

On his collaboration with Nikhil:

Sudheer Varma highlights their strong bond, emphasizing how Nikhil's dedication and versatility as an actor contribute to their successful collaborations.

He reveals that Swamy Ra Ra was specifically designed with Nikhil in mind, showcasing the director's keen understanding of the actor's strengths.

He reiterates that Appudo Ippudo Eppudo features a pivotal role tailored for Nikhil, promising a unique and captivating performance.

On the choice of London as a location:

He emphasizes that the choice of London wasn't merely for aesthetics but was essential to the narrative, adding depth and visual richness to the emotional thriller.

On the decision not to release a Hindi version:

Sudheer Varma asserts that Appudo Ippudo Eppudo is a Telugu film through and through, not intended for a pan-India audience. He believes that not every film has the potential for universal appeal and that focusing on the core audience is crucial.

He acknowledges Nikhil's growing popularity in North India following the success of Karthikeya 2 but emphasizes that the script of Appudo Ippudo Eppudo is more suited to Telugu audiences.

On the evolving landscape of pan-India films:

He acknowledges the increasing trend of Telugu films gaining pan-India recognition but asserts that not every film is meant for a wider audience.

He suggests that films with universal themes or stories with potential for cross-cultural appeal are better suited for a pan-India release.

With its targeted release strategy and a compelling narrative, Appudo Ippudo Eppudo promises to be another captivating thriller from the director-actor duo. The film is scheduled to release on November 8th, aiming to enthrall audiences in Telugu states and beyond.