Dharma Productions Stops Pre Release Screenings

Dharma Productions stops pre release screenings.Dharma Productions Abolishes Pre-Release Screenings, Prioritizes "Cinematic Experience" for All.

In a surprising move, Dharma Productions, the powerhouse film production company helmed by Karan Johar, announced the discontinuation of pre-release screenings for their upcoming films. In a heartfelt letter addressed to media personnel, co-founders Karan Johar and Apoorva Mehta explained the decision, emphasizing their desire to maintain the "excitement of the cinematic experience" for all audiences.

The letter, filled with gratitude for the media's enduring support, highlighted that Dharma Productions recognizes the need to evolve and adapt in a changing landscape. This decision, while acknowledging its difficulty, was ultimately made to ensure every viewer, including media members, experiences the film's story "as it was meant to be experienced."

To address the need for timely reviews, Dharma Productions clarified that they will instead be hosting press screenings in the first half of the release day for each film. This allows media professionals to be among the first to view the film and provide their reviews, contributing to the success of the project.

This bold move by Dharma Productions signifies a shift in their approach to film promotion. By prioritizing the "cinematic experience" for all audiences, they aim to preserve the element of surprise and anticipation for viewers. This decision is likely to spark debate within the industry, as it challenges the traditional practice of pre-release screenings.

The upcoming release of Alia Bhatt's "Jigra" marks the beginning of this new approach by Dharma Productions. The production house expressed their continued commitment to their relationship with media partners and welcomed their cooperation as they embark on this new journey.