AAY Seals Its OTT Deal And Locked Streaming Date Range

Aay, the latest film starring Jr NTR's brother-in-law, Narne Nithiin, has slowly taking the lead among Independence Day releases at the box office since its release on August 15, 2024. Despite facing competition from two other big releases, Mr. Bachchan and Double Ismart, Aay has seen a steady increase in occupancy with each passing day. 

The film's success can be attributed to its unique release strategy, where the makers chose not to screen any morning shows on the day of its release, allowing the hype around the other two films to subside before releasing Aay with a 4 PM show. Aay's success can be attributed to its unique storytelling, strong performances, and clever release strategy

Directed by Anji and produced by Allu Arjun's Geetha Arts, Aay is a low-budget film that tells the story of a software engineer who faces rejection due to caste differences. The film has received praise for its performances, particularly Rajkumar Kasireddy's supporting role. With a long weekend ahead, occupancy is expected to increase significantly, and rumors of Jr NTR attending a promotional event are likely to further boost the film's popularity.

In addition to its theatrical success, Aay has also generated buzz in the OTT space, with Netflix acquiring the film's streaming rights for a substantial price. The film is expected to premiere on Netflix in the third week of September 2024, further expanding its reach and audience.