Kalki 2898 Ad producer comes up with different take on records.Prabhas and Deepika Padukone's pan-India sci-fi epic, Kalki 2898 Ad, finally landed on screens after three years of anticipation, and the results are nothing short of spectacular.
The film, helmed by visionary director Nag Ashwin, has not only lived up to the immense hype, but has also shattered box office records across the globe.
Kalki 2898 Ad stormed into theaters, generating a staggering Rs 180 crore+ on its opening day worldwide. This monumental feat catapulted the film into the top three highest-grossing Indian movies of all time, trailing only RRR (Rs 221 Cr) and Baahubali: The Conclusion (Rs 215 Cr). Kalki also claimed the record for the highest day one gross ever for an Indian film in North America, amassing over $3.85 million.
Despite these historic numbers, Kalki 2898 Ad's producer, Swapna Dutt, remains remarkably grounded. Taking to X, she shared a refreshingly candid perspective: "It's truly amusing that people are asking if we've broken records. The truth is, those who create these records never make films for the numbers. We make them for the audience, for the love of cinema. That's exactly what we did with Kalki 2898 Ad." In an age obsessed with box office milestones, Swapna's heartfelt sentiment is winning hearts and reminding us of the true essence of filmmaking.