Tollywood Producers different take on Single Screen Theatres problem

Tollywood Producers different take on Single Screen Theatres problem. While some exhibitors and lessees in Telangana claim struggling theatres due to low audience numbers, Telugu film producers are calling out this narrative as misleading propaganda. They argue that most exhibitors, particularly the dominant lessees, are cash-rich and making substantial profits, with only a few struggling.

Producer Nayeem Ahmad, lamenting the lack of a level playing field in Telugu cinema, points out that lessees, who outnumber owners in Telangana, have a tight grip over theatres and exploit producers.  He criticizes the system where big-budget films with star power dominate the main theatres, while smaller films with fresh content are relegated to less desirable locations or face exorbitant ticket prices. This, he argues, discourages aspiring filmmakers from showcasing their work.

Producer Madhu echoes these sentiments, emphasizing that small and medium-budget producers are increasingly priced out of prime theatres, with lessees like Suresh Babu, Dil Raju, and Allu Arvind controlling a large share of the market.  He points to the booming exhibition sector, with some lessees even planning to sell significant shares of their businesses for massive amounts, further highlighting the financial success within the industry.

Madhu also criticizes the recent push for ticket price hikes, which he believes is a tactic by exhibitors and distributors to squeeze audiences and further marginalize smaller films. He emphasizes the significant increase in property values for theatre owners, who have profited handsomely from the film industry's success.

Nayeem further refutes claims of struggling theatres, highlighting the fact that top stars like Mahesh Babu, Allu Arjun, and Venkatesh are actively investing in building luxurious new theatres in Hyderabad. This, he believes, is a clear indication of the thriving exhibition sector.

The producers' allegations expose a stark contrast between the narrative presented by some exhibitors and the realities faced by smaller film producers. They highlight a system where a select group of powerful figures control the distribution and exhibition of films, creating a challenging environment for emerging filmmakers and potentially undermining the future of Telugu cinema.