Kartik Aaryan Turns Euro 2024 Brand Ambassador

With just 30 days to go before the UEFA EURO 2024 kicks off, Sony Sports Network has launched a captivating campaign, "Universe Ka Sabse Bada Football Festival of 2024," starring their football brand ambassador, Bollywood heartthrob Kartik Aaryan.  

The campaign film is a visual spectacle that captures the anticipation and excitement surrounding the quadrennial tournament.  Kartik Aaryan takes on a dual role, showcasing his versatility as an alien from outer space intrigued by Earth's football frenzy, and as his human counterpart.  The alien discovers his identical self on Earth and together, they join thousands of other fans in celebrating the biggest football event of the year.

UEFA EURO 2024 promises to be a continental spectacle, featuring 8 of the top 10 FIFA-ranked nations, including reigning champions Italy, France, Spain, and Portugal, all vying for the coveted title.  Football enthusiasts can look forward to witnessing the world's best players, including Cristiano Ronaldo, Kylian Mbappe, Harry Kane, and Virgil van Dijk, showcase their skills on the international stage.

Rajesh Kaul, Chief Revenue Officer - Distribution & International Business and Head - Sports Business, Sony Pictures Networks India, expresses the network's excitement about collaborating with Kartik Aaryan for this unique campaign: "This high-end film with its special effects is a first for Indian audiences, especially with Kartik Aaryan at the helm.  It perfectly captures the excitement and emotions of football fans, solidifying Sony Sports Network's commitment to delivering an unparalleled viewing experience."

Kartik Aaryan, who is also a passionate football fan, shares his enthusiasm about the campaign: "It’s a pleasure to be associated with Sony Sports Network for this incredible campaign.  Playing an alien was a first for me, and I truly enjoyed the experience.  The countdown to UEFA EURO 2024 is on, and I believe this tournament will be a fantastic experience for all football fans in India."

Sony Sports Network, the official broadcaster of UEFA EURO 2024 in India, invites fans to join the "Universe's Biggest Football Festival" starting June 15th, LIVE on Sony Sports Ten channels.