Rowdy image is Vijay Devarakonda Bane

Rowdy image is Vijay Devarakonda's bane. Vijay Devarakonda became the heartthrob of genex movie lovers and youngsters when he created sensation with Pelli Chupulu, Arjun Reddy and Geetha Govindam.

But his aggressive behaviour and portrayal in  Arjun Reddy captured the imagination of all and it became the cult classic. He attained national attention and then kept on starring in similar kind of roles and it culminated with his Bollywood debut with Liger. However the film which generated immense hype turned out to be a disaster. 

Vijay Devarakonda and his fans are under the impression that his aggressive image in Arjun Reddy gave him that immense stardom. But they should realise that more than Arjun Reddy, for all the hype, Pelli Chupulu and Geetha Govindam for more collections.

A renowned distributor says "His much-hyped film ‘Arjun Reddy’ collected Rs 20 crores plus, while his soft lover boy role in 'Geeta Govindam’ garnered more than Rs 50 crores since it drew family audiences and kids in big numbers besides youth and masses,"

He continued  "Lover boys with grey shades have limited reach, whereas good-hearted lover boys have more traction with viewers, because they are more relatable and convincing," 

Vijay Devarakonda is coming with a romantic flick Kushi. Seems Vijay Devarakonda is on the right track to hit the success bulls eye.