Wrong Way of Cashing on 'Dookudu'

Director Puri Jagannath should offer some tips to Sukumar on how to cash the image of Mahesh Babu. Truly speaking, the commercial interests of producers of ‘Cameraman Ganga Tho Ram Babu’ and ‘Businessman’ were safeguarded only because of Pawan Kalyan and Mahesh Babu’s prior blockbusters of ‘Gabbar Singh’ and ‘Dookudu.’ In another way, Puri just used mania of his respective heroes. 

The three movie agreement of Mahesh with 14 Reels Entertainments is getting into last phase with ‘Aagadu’ of Srinu Vytla. But, before that Sukumar’s way of handling Mahesh and ‘Dookudu’ producers interests in making of ‘1 Nenokkadine’ are giving shivers to many in industry. Till date, we hear on 14 Reels have almost invested Rs.45 Crores and number might scale up to Rs.55 or 60 Crores by the time of release in January 10, 2014. Surely, this is not the right way of cashing their magical ‘Dookudu’ success.