Why Prakash Raj opted out of SVSC?

It is a known news that Prakash Raj stepped out of the most prestigious project, 'Seethamma Vaakitlo Sirimalle Chettu'. At first,nobody could know the reason for his giving up the project. However, we have tried to know the the actual cause of his stepping out of the project through our sources. 

Prakash Raj and producer Dil Raju are said to be very good friends. Prakash Raj was seen in many of Dil Raju's movies. As such, Dil Raju bagged the distribution rights of Prakash Raj's directorial venture's movie, 'Dhoni'. Prakash Raj felt that was very prestigious movie for him as he himself directed it. Obviously, he expected a wide range of publicity for his movie by Dil Raju. Unfortunately, although the movie received critical acclaims, it received utter flop talk and subsequently, Dil Raju didn't make proper publicity to the movie, as he felt it was waste of money to spend more on the movie. This scenario annoyed Prakash Raj and he was said to have developed vengeance on Dil Raju. That's why he reportedly opted out of the project, 'Seethamma Vaakitlo Sirimalle Chettu'. As per the latest reports, it is known that the makers of the movie are making negotiations with Prakash Raj to bring him back to the project.