Producer Dil Raju’s effective marketing strategies with ‘Yevadu’ are surely reaping the positive BO results. A film which was considered stale and almost dead with a year of release postponement is today qualified to join Rs.40+ Crores club is not an easy task. Thanks to the immense commercial potentiality and mass image of Ramcharan, the trick is easily done at BO. Nevertheless, Dil Raju is not ready to leave the film without exploiting complete juice out of it.
As soon as all three to four films released in last week are declared as duds, Dil Raju roped in Kajal Agarwal today arranging a special interview with media to discuss about ‘Yevadu’ and her cameo. This is definitely a good business move and media is buzzing about Kajal for the day. Tomorrow, newspapers are to be filled with Kajal’s interview and this might boost the collections of ‘Yevadu’ by at least an inch. Then the purpose is solved for Dil Raju.