Trendy Audio Launch of Dammu & Eega

When we are living in a fast paced, highly commercial world there are lot of things to change. Coming in particular with film industry, set reporting has become almost history while it is only muhurat, audio, preview and review that goes into print format for any film. Off late Audio Functions have been getting good response providing a platform for small artists or new comers to show their talents. Well, bash goes on with some channel or the other getting exclusive rights and commercial element is also fulfilled.

The other day we have seen ‘Dammu’ audio released on a grand scale. Hero NTR, director Boaypati Srinu went on to share their experiences and others on the dais did shower praises ending function on expected lines. Next day it was ‘Eega.’ Whatever it is, the stage was very glittering laden with top heroes and directors. 

Veterans D. Rama Naidu, Dasari Narayana Rao and K. Ragahaendra Rao occupied the centre stage for SS Rajamuli science fiction film while Keeravani was there among the grey hairs. Coming to heroes, the two generation stars drawn from a wide range. Starting with Venkatesh, Nagarjuna, Prabhas, Jr. NTR, Rana, Raviteja, Sunil and the present hero Nani came on to the dais in one go along with Samanta. Of course, Rajamouli directed most them and gave a hit. 

Whatever be the reason, audio releases are giving an opportunity for outing for veterans and sometimes bringing together prominent people in the industry. It is a good trend and an eyeful of sight to watch.