There is a sea of difference between the approaches of Ramcharan and Mahesh Babu towards planning of their future careers. It is crystal clear that Mahesh Babu has become less of hero stuff and more of model stuff by accepting several brand endorsements keeping his filmy career at risk. In simple, Mahesh is finding it difficult to release at least one movie per year but letting out two to three new ads per each season and that too in a brand, grand new look (as what we are seeing with Jos Alukkas).
Inner sources say that Ramcharan is keeping away all the popular brands and their managers who are approaching him to strike a deal by endorsing them. Delivering of a hit movie in this year stands top in the preferential list of Ramcharan than these brands ambassadorships. Well, is it not clear that both Mahesh and Cherry are standing on opposite poles?