Aha Cinemaapuram: Allu Arjun leaves all awestruck

Allu Aravind is leaving no stone unturned to power Aha OTT to another level. Numerous shows, webseries etc are planned and the organisation came with a new project Cinemaapuram. The organisers launched the promo in the presence of Allu Aravind, filmmakers Nandini Reddy and Prasanth Varma.

Allu Arjun surprised all featuring in the promo directed by Prashant Varma.  CinemAApuram is introduced as a world where films, stars are celebrated - the streets are filled with popular references from iconic Telugu films and stars who hold a special place in the hearts of its citizens. A girl is seen styling herself like a yesteryear actress, while the locals in this world sport tattoos, emulating their stars at every given opportunity.

Just as Allu Arjun's caravan is about to enter the village, an elderly man halts the vehicle at a check post to inform that the place would remain closed until the morning shows of Friday release aren't over. When he spots Allu Arjun stepping down from the caravan, he's thoroughly surprised. What happens next? Cinema baaki undi, the CinemAApuram promo hints at a second part, as the viewer is left curious.