This Could Be The Future Trend In OTTs

No matter how hard directors, producers, actors, and technicians work to make a film, all their efforts will be in vain if it does not reach the masses in the end. That is why making a film is one thing and taking it to the audience is another. In this context, the makers allocate budget for promotions and also set up a separate team for the same.

The media, websites, and social media play a major role in promoting the film. In addition to these, the 'Wall Posters' affixed to the walls are also very useful in bringing the film to the masses. That is why despite the increase in technology, Wall Posters are still being pasted and advertised. Wall Posters say that the movie is coming soon in so and so theatre and at so and so date. There is no film release without a wall poster.

However, with the current closure of all theaters due to the corona, the popularity of OTTs has increased. Makers are also pushing to release their films in OTTs. Even if the theaters are open, OTT wave does not seem to subside. OTT is likely to favor the release of all movies that are not available in theaters.

However, there is no doubt that Wall Posters will be released for movies released on OTT. The makers may come in the future that their films are going to be released in so and so OTTs and posters pasted for publicity along with the display ads on websites with digital Wall Posters.

But in OTTs only difference will be viewers will not witness 'Morning Show... Matinee Show... First Show... Second Show…' etc. ads.