Will Aha New Strategy Work?

In this competitive world it is always advisable to provide what people long for the most. It seems Allu Aravind is following the new strategy for his Aha OTT app. Irrespective of the tough competition; his idea is to provide as much quality Telugu content on Aha app than others. Inside talk is he already devised a strategy with the stalwarts.

Just by investing crores, one does not get the result. One should scout for good content and then provide in Telugu. Apart from the original content, one should get the best content from across the country. Amazon and Netflix are following the same strategy and providing the best content from across the world. To the top of it, they are providing everything in Telugu. At least they are providing Telugu subtitles to create interest. This is changing the mindset of the viewers.

They are competing to give the best content in various languages with Telugu subtitles. This is increasing the popularity of Amazon and Netflix among viewers. They are coming up with ultra-rich visuals to amaze viewers along with the original web-series.

Aha is slowly following Netflix and Amazon strategies. The two OTTs are dubbing Kannada, Tamil and Malayalam films which have little following in Telugu and dubbing the same and releasing in Telugu. Recently Malayalam film Forensic turned out to be a hit. Aha OTT is releasing the same in Telugu. However already people watched the film in Netflix and it has to be seen whether people looking for Telugu content will shift to Aha app to view such films.