Katamarayudu, Another Big Budget Debacle!

Telugu cinema market has seen insane amount of growth over the past decade with many new avenues like Overseas, mainly USA blossoming. Even the new theatre lease model employed by various big studios found fruitful results in bringing audience to the theatre, promising them a quality theatre experience compared to filthy maintainance of private groups. 

But with innovations and increase in budgets, produces and distributors slowly forgot the word minimum guarantee and started gambling with 2:32 odds in favour of making a profit on the investment. 

Distributors started giving into demands of producers finding no strong voice to defend their case. Film distribution, once used to run on the relation between the producer and the dustributor. At times, instances of distributors forcing a combination on producer were also available. 

Today, distributors run after the crazy combinations and they seem to have dropped out of the logic bus for a lifetime. Giving into the superiority complex and false prestige of actors and their fans, distributors have been showing fickleness by quoting earth shattering numbers for big movies and protesting them after release. 

Today, Pawan Kalyan's Katamarayudu, became another example for the fallacious system. The movie was a remake of already dubbed movie, Veeram and that did not manage to ring a bell for the distributors. On 5th day, Tuesday most of the theatres across the Telugu states and Overseas, noted colossal drops in collections. 

Even the common audience mouth publicity, revered as 'talk' by the industry weakened with each day after release. The movie proved to be a first weekend proposal by bringing in a successful combination of actors with a not so sure director, riding on the shoulders of the popularity of the lead actor. At least, now industry needs to tailor a viable business model than this mad 'selfish' rush!