From decades back, Mega Heroes are rated as best of commercial heroes in South India. Every film from their compound is considered to be a blockbuster assuring profits for all those associated. In fact, Pawan Kalyan, Allu Arjun and Ramcharan made this statement stand true in its spirit taking the legacy from Chiranjeevi. However, the times have changed and today, they are considered as loss makers for producers.
For example, analyzing this one year’s graph clearly showcases the degrading trend. Allu Arjun’s ‘Rudhramadevi, S/O Sathya Murthy’ or Varun Tej’s ‘Kanche, Mukunda’ or Sai Dharam Tej’s ‘Subramanyam for Sale, Rey’ and lastly, Ramcharan’s ‘Govindudu Andari Vaadele, Bruce Lee’ have thrown producers and buyers into several losses. Coming to Pawan Kalyan, there is no trace on how much budget Sharath Marar has spent on ‘Sardaar Gabbar Singh.’
This is not a general rating which Mega Fans expect from their heroes. Truly, times are running bad and situations are unfavorable for entire Mega camp. Until and unless, they come up with anything that is industry shaking, there will be hard recovery in short future span.